Iriani Tea Company, Nairobi and Proudly Made In Africa, Dublin, approached OsanNimu to use research and evidence to influence decisions required to develop a product packaging range (500g, 1.5 kg), and improve its sustainability.

Its aim was to create a transnational audience for tea beverage (including UK and Irish retailers), while maintaining its existing sales, as a supplier, to a UK retailer.

OsanNimu worked with Proudly Made in Africa, Dublin, to place this project in context of user research and value chain analysis.

We reviewed the naming, packaging, labelling, colours, art direction, and communication approach for the new product in context of the UK, Irish and East Africa markets.

Client Iriani Team Company, Nairobi.

Value Chain Analysis Proudly Made In Africa, Dublin.

Design Research Team Kristina Moody, Nahee Gil, Saerom Im and Ayodeji Alaka,

Research Partner Strathmore University, Nairobi.

Sector Food & Drink.